Connect with Waseem

           

Waseem Ali

Co-Founder & Director

Waseem is a statistician by background and from this, has a true passion of using data and statistics to support businesses’ in decision-making. His career to date includes analytics positions at Capita, and Heatherwood & Wexham NHS Trust. His ability to understand complex organisations, analyse data trends and also engage with key stakeholders at all levels of organisations led him to rapidly progress to the position of Head of Analytics at Virgin Care. In this role he led a team of 15 data geeks who successfully brought data and business intelligence to the forefront of decision-making within the organisation; and was key in fostering a culture of using analytics within the executive team. Waseem is a Tableau Desktop Qualified Associate.

Outside of his “geek time”, Waseem is a keen tennis player (and qualified coach) and enjoys playing regularly in matches – he rarely wins any more, but we won’t talk about that.

I often find that when I’m talking to businesses around their data needs, their data, and more commonly the term “analytics” is deemed a back box that no one wants to open. I’m on a mission to open up this so called ‘black box’, and showcase how SIMPLE analytics can be hugely beneficial for a business.

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